Publicize Your Book! by Jacqueline Deval
Publicize Your Book!
Jacqueline Deval
ISBN: 0-399-52863-6
2003
A key reference for authors of all genres
Regardless of how seasoned a writer you are, if you aren’t thinking like a marketer, you’re missing out on valuable opportunities to get your work noticed. This book is instrumental in teaching authors how and why they need to become their own best advocates and how to successfully engage in the business side of their craft. Fiction or non-fiction, following the suggestions in this book can only help your bottom line- sales.
Publicize Your Book! is a pro-active, no-nonsense guide that puts the responsibility of a book’s success in the author’s hands. It teaches how to book media appearances, set up bookstore signings and give great interviews with plenty of detail and anecdotal references to show how the advice has been utilized successfully in real life.
The Book Marketing Basics and How to Write a Marketing Plan sections alone are worth the price of this book. They lay the foundation for understanding the publishing industry and describe how to effectively work with your publishing team- information you need to know, but no one will tell you.
In addition to the basics, this book has an excellent resource section that lists everything from festivals to get involved in, media escorts for book tours, speakers bureaus to contact, freelance publicists to enlist and more.
If you’re an author, don’t just read this book- use it.
